“Once an international brand hotel opens in a destination, other international brands will follow because they will see if Sheraton is here there must be something,” says Wayne Buckingham, regional vice president of Starwood Hotels and Resorts which is the management partner of Sheraton Nha Trang. “Other changes will start to come, and people will start to talk about the destination more and more. It will become more sophisticated and business will follow.”

He adds that the recognition of Sheraton Hanoi and Sheraton Saigon is also an advantage to sell the new hotel to international as well as domestic guests and there will be several co-marketing activities between Sheraton hotels in Vietnam.

The 30-storey international branded property located on Tran Phu street overlooks Nha Trang Bay and consists of 284 sea-view guest rooms, six restaurants and bars, function rooms, which can accommodate up to about 400 guests, as well as a spa and fitness centre.